Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Parcel Pending

DECEMBER 25, 2023

5 Fueling this shift for sustainable retailing is an emerging “deinfluencing” social media trend urging followers to stop impulse buys on Instagram, X (formerly Twitter), and TikTok that harm the environment. Emailing receipts is the first step towards building a robust email marketing strategy. #7 November 17, 2021.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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RetailMinded

FEBRUARY 19, 2021

2021 is in full swing and the reality is, it isn’t necessarily a breeze for small merchants in particular to capture consumer attention or dollars. In fact, retail sales jumped over 5% at the start of 2021 and consumers do not seem to be slowing down when it comes to spending.

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini, Moncler’s chairman and CEO, said.

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Inside Retail

MAY 1, 2022

Social media behemoth Meta, owner of Facebook and Instagram, has announced it will open its first physical retail store on 9 May at its campus in Burlingame, California. In 2021, Meta sold 10 million Quest 2 units and one of its best selling games, Beat Saber , reached over $100 million ($141.5

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Design Week

JUNE 14, 2021

National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. Brand strategy. Brand Strategy for Higher State, by Manifesto Studios, for Higher State. Social media and content. The Boot Room, by 20-something, for FIFA 2021. Just Ask Max, by Among Equals, for Just Ask Max.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

JANUARY 5, 2023

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”. TikTok bolsters e-commerce team.

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Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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Inside Retail

FEBRUARY 17, 2022

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. The Gucci Garden within the Roblox gaming world had an unbelievable 19 million visitors after launching in mid 2021.

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E Delevry

APRIL 15, 2022

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . The majority of 2021’s peak season was also overshadowed by a new Covid-19 variant, Omicron, that was rapidly spreading across countries.

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RetailMinded

NOVEMBER 13, 2022

In 2020, lockdown-fuelled online shopping surges led to mass stockouts; 2021 brought global supply chain issues and delays; and this year, among skyrocketing inflation and the cost-of-living crisis, there’s a widely expected lack of demand. . It’s the ‘season of silent tills’, as far as Christmas spending is concerned.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. Alyce Tran co-founded and built two viral brands from the ground up. She speaks to the power of collaboration, finding a niche and career pivoting.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Parcel Pending

FEBRUARY 25, 2021

Marketing to remote workers and potential renters is a proven, successful strategy. Instead of game rooms or social lounges, the modern apartment complex now includes private study offices, small group rooms, and hospitality suites for hosting small business gatherings. 2021, January 28). 2021, February 3). Min-Seo, Jung.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories. Digital-first retailers.

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Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

NOVEMBER 6, 2023

As of July 2021, the company raised an additional $83 million with a Series E round of funding that brought its valuation up to $1.8 According to Bloomberg Second Measure, a leading provider of transaction data analytics, Glossier’s US sales fell by 26 per cent year-over-year in 2021. thousand searches per month on Google, up from 802.4

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Contra

NOVEMBER 18, 2021

in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? From contactless payment methods to social media-based brands, the QR code boom is here to stay. . In fact, global outdoor ad spending rose by 25.8%

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

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Inside Retail

MAY 16, 2021

Can you tell me about your content strategy and what it involves? Our content strategy is divided between Trinny London on social media and my own feed on social media, and they have two slightly different points of view. On my [social media feed], it’s more about my relationship with everything.

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Inside Retail

AUGUST 21, 2022

But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience. What began as static media has turned into something social, immersive, and interactive. Access to social media introduced the ability to have a two-way conversation between consumers and brands.

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VMS

NOVEMBER 28, 2021

Scan this QR code for a link to the online photo gallery from IRDC 2021. With an incomparable line-up of compelling educational content, interactive workshops and (who could forget) the crowd-favorite Iron Merchant Challenge, IRDC 2021 reaffirmed the importance of collaboration to our industry. The post Couldn’t Attend IRDC 2021?

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Inside Retail

AUGUST 22, 2021

Country manager for the company’s Australia/New Zealand territory David Boyer said that the changing habits towards increased consumer e-commerce spending – which developed over the course of the pandemic – have remained relatively undisturbed in 2021. The report itself is also available for download free of charge. “I

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Inside Retail

APRIL 2, 2024

Just as #booktok has helped revive the indie bookstore sector, several social media trends and hashtags have helped revive the popularity of personal journals and other aesthetically pleasing stationery items amongst millennial and Gen Z consumers.

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Inside Retail

MAY 9, 2022

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021. At the core of these strategies are communities where people are talking about the brand 24/7.

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Inside Retail

FEBRUARY 27, 2023

However, over the 12-month period from November 2021 to November 2022, online purchases were down 3.8 per cent due to lockdown-driven spending in 2021. All this shows e-commerce has become critical to any retailer’s sales strategy and there are significant benefits for brands.

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Inside Retail

MARCH 20, 2024

Estimates suggest China’s social commerce market enjoyed a 40.25 per cent increase from 2021 to 2022 and is expected to grow at 17 per cent per year between 2021 and 2025, topping $1 trillion in annual sales in 2023. Live streaming has become immensely popular.

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Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. This new user-empowered way of communicating puts first-hand information before the impersonal data collected by third-party cookies.

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Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In January 2021 alone, people streamed 2,173,794,168 hours of videos on Twitch according to Sully Gnome, a site dedicated to sharing Twitch statistics and analysis. In the past decade Twitch has grown significantly.

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Inside Retail

FEBRUARY 27, 2023

Inditex had 565,027 tonnes of garments on the market in 2021, more than the 528,797 tonnes in 2018, according to its annual report. But it is changing some processes, aiming to reduce its environmental impact while sticking to its strategy of regular new ranges. . So far, Inditex shows no sign of slowing production.

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Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. College marketers note that the virtual tours marketing strategy also works to introduce family members to the school , thereby gaining buy-in for the school choice.

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Inside Retail

JULY 7, 2023

By leveraging our loyalty member database and big data capabilities, brands can tailor their marketing strategies to effectively engage and connect with their targeted customers anytime, anywhere, ultimately expanding their penetration and reach,” she noted.

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Inside Retail

JUNE 29, 2021

The results of this emotional connection are evident in Roy Morgan’s 2021 trust data, Woolworths and Coles came out on top as Australia’s most trusted brands. Building up this trust doesn’t happen overnight or by accident, according to Bowden, “it takes clear strategy and constant work on the brand to deliver results like that”.

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