Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Shein’s inclusive strategy makes a lot of sense.
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