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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie – launched the same year with a name inspired by Ikea’s Billy bookcase range – has handled 47 per cent of customers’ queries to call centres over the past two years. In the UK, customers pay $31.44

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Why this SEO and performance manager loves working in retail

Inside Retail

As Taking Shape’s SEO and digital performance manager, Kiran Flynn is the plus-size fashion brand’s go-to person for digital and content marketing. Kiran Flynn: As SEO and performance marketing manager at Taking Shape, I’m proud to have produced some fantastic results for the business. IR : What are some of your long-term career goals?

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Three key trends in retail strategy for 2023

Inside Retail

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. One example is NFT studio RTFKT, which Nike acquired in December 2021.

Strategy 147
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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. How we incentivise or award bonuses to our top management is based on sustainability,” he added.

Strategy 269
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Top 5 Strategies To Improve Your Online Storefront For 2021

RetailMinded

Therefore, a lot of focus needs to go into strategies to improve your online storefront. Strategies For An Online Storefront. You can use these top five strategies to improve your online storefront: . You can also hire a professional strategist to conduct SEO analysis and implement strategies to improve your ranking.

Strategy 113
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

New Outerwear Collection for Fall/Winter 2021. For the next campaign, VIP customers were quizzed about their preferences when it came to outerwear for the upcoming Fall/Winter season of 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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Understanding the consumer of 2021

Inside Retail

Thanks to Australia’s world-leading management of the health and economic crisis, a majority of consumers report that the pandemic either had no impact or a positive impact on their physical, mental and financial wellbeing. Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021.

Consumer 242