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Understanding the consumer of 2021

Inside Retail

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242
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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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Why this SEO and performance manager loves working in retail

Inside Retail

As Taking Shape’s SEO and digital performance manager, Kiran Flynn is the plus-size fashion brand’s go-to person for digital and content marketing. Kiran Flynn: As SEO and performance marketing manager at Taking Shape, I’m proud to have produced some fantastic results for the business. KF: Taking Shape is my first role in retail.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Three key trends in retail strategy for 2023

Inside Retail

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. One example is NFT studio RTFKT, which Nike acquired in December 2021.

Strategy 147
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Key trends that will help retailers respond to growing consumer confidence

Retail Focus

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.

Consumer 211
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How Ralph Lauren aims to reach the next generation of consumers

Inside Retail

US fashion brand Ralph Lauren is expanding its bricks-and-mortar presence in Australia as part of its Next Great Chapter strategy to deliver sustainable long-term growth and value creation. They are the first of several store openings for the brand in 2021 and beyond. Updating a classic. But in recent years, Ralph Lauren has struggled.

Consumer 231