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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. There are four main reasons retailers should consider gaming as part of a data acquisition strategy.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Your app strategy should be connected to these novel and fast-growing brand touchpoints.

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Gener8 Founder, Sam Jones, and investor and rap star, Tinie Tempah, complete Retail Technology Show’s Headline Speaker line-up

Retail Focus

They complete Retail Technology Show’s line-up of over 90 retail visionaries, including New Look, Pandora, Dreams, The Very Group and Amazon , who are also confirmed to speak at retail’s premier event, taking place at London’s Olympia on 26-27 April 2022. To register to attend, visit: [link].

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. We offer them a sort of digital canvas: retailers have their own strategy and we give them the digital medium to execute inside their stores.”.

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Long-term employee and customer relationships key to retail growth

Inside Retail

If employers invest in their people, provide meaningful learning opportunities, and help employees grow within their organisation, retail staff can have successful and engaging long-term careers. Ensuring they are paid accurately, on time, every time is key to employee engagement. per cent over the year to December quarter.

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OPINION: What 2021 can teach us about 2022 peak season

E Delevry

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . The majority of 2021’s peak season was also overshadowed by a new Covid-19 variant, Omicron, that was rapidly spreading across countries.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy. What is the metaverse?