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The Reject Shop CEO quits, interim chief named

Inside Retail

Andre Reich, CEO at The Reject Shop, has stepped down with immediate effect. He left the role yesterday having determined the “fix phase” of his strategy to turn the business around was complete. Reich has led the company since January 2020, and “inherited a business that required significant turnaround” said Freier’s statement.

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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market. Together with its own e-commerce platform and third-party marketplaces such as Amazon, the brand is working to build a strong omnichannel strategy. “As

Strategy 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

Strategy 245
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The last mile: How can retailers diversify their carrier strategy?

Inside Retail

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. A survey by Logate showed that if brands fail to deliver goods when promised, 51 per cent of respondents are hesitant to shop with that same retailer again and 18 per cent vow never to return. . Consider a carrier aggregator.

Strategy 130
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Infographic: Optimizing In-Store Retail Strategies in 2024

RepslyBlog

This marked improvement signifies a newfound confidence in their strategies, reflecting a substantial leap from the uncertainties that lingered just a year ago, where over half of our survey respondents were unsure about meeting their retail execution goals.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Retailers, we’ve got the best content tailored just for you.

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