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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Marking its first large-scale retail foray in the United States, the collaboration will amplify Casetify’s reach, featuring the brand’s products in over 850 Best Buy physical locations, and on its online platform. Some customers describe it as a candy shop.

Strategy 130
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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The last mile: How can retailers diversify their carrier strategy?

Inside Retail

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. A survey by Logate showed that if brands fail to deliver goods when promised, 51 per cent of respondents are hesitant to shop with that same retailer again and 18 per cent vow never to return. . Consider a carrier aggregator.

Strategy 130
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Will curbside retail be a viable strategy post-Covid?

Inside Retail

Although many retail locations have reopened for in-person shopping, at least for periods of time between lockdowns, experts believe that the emerging preference toward e-commerce retail solutions, especially hybrid solutions like click and collect, is here to stay. The post Will curbside retail be a viable strategy post-Covid?

Strategy 147
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. IR: What does the growth strategy look like for Australia in the next 12 months? IR: Health is a big focus of the Max Mex strategy.

Strategy 130
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Chocolate channels: Inside Lindt’s new in-store and online strategies

Inside Retail

The shop features the brand’s new in-store design, which uses mirrors, wood, copper and natural light to create a welcoming, modern environment. The new store concept] was something we designed in 2020, but never had a chance to roll out until now,” Schai told Inside Retail. It is our one-stop-shop gifting destination.

Strategy 130