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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks is the wholesale arm of Brand Collective, which recently merged with Pas Group to form a $600 million business in April. However, Norton is buoyed by what she expects to be a huge back-to-school period, which is expected to be uninterrupted for the first time since early 2020. Focusing on the consumer.

Expansion 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Halara is a fast-growing athleisure and lifestyle brand founded in October 2020 by Joyce Zhang, a technologist who previously led algorithmic projects at tech-centered companies like Microsoft and Hulu. Hirata sat down with Inside Retail to discuss the brand’s growth strategy and its upcoming plans for building a physical in-store presence.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. million EMV from June 2020 to May 2021, more than doubling its $1.7

Strategy 130
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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

“Separate to technology needs, and particularly as we emerge from disruptions shaped by the pandemic, we believe unique retail experiences will form a very important part of how children and families seek out and engage with highly beloved brands such as Toys ‘R’ Us.” billion in 2020.”

Expansion 130
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Introducing the post-Covid connected consumer

Inside Retail

Crises give us new problems to solve and those problems are more often than not addressed through new forms of connectivity. New technologies have sprung up to connect consumers at a time of increasing distance. The world of gaming evolved to connect entertainment, fashion and consumers on metaverse platforms such as Roblox.

Consumer 130
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

Consumer 130