2019 Marketing Shopping Social Media 
Inside Retail
AUGUST 3, 2021
Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. Supermodel Halima Aden on the runway at The Iconic’s summer show in 2019. My experience of shopping in Australia is up and down. Image: Supplied. Smashing stereotypes.
Inside Retail
FEBRUARY 25, 2024
Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic.
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Inside Retail
NOVEMBER 30, 2023
When Rachel Dillon first set out to start an activewear brand back in 2019, she was met with discouragement because the industry was already deemed over-saturated. Formerly known as Crop Shop Boutique, and now branded as CSB, has nearly 440,000 followers who are so devoted to the brand that new designs and collections consistently sell out.
Retail Focus
APRIL 4, 2024
In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.
Inside Retail
AUGUST 22, 2021
In Australia, more than half of consumers now say that they prefer to shop online instead of in stores since the pandemic,” says Boyer. “So The ShipStation report reveals that 45 per cent of Australian consumers claim to have spent more in 2020 than they did in 2019, while 85 per cent anticipated spending more in 2021 than they did last year.
Inside Retail
AUGUST 12, 2021
In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Conversation on social media moves quickly, and trends can emerge overnight.
Inside Retail
AUGUST 22, 2022
However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.
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