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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

Inside Retail

The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. Recent highlights include expanding to New York with our SoHo store in 2017, and more recently into a store in Los Angeles.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Sneaker Laundry’s Eugene Cheng unpacks the company’s Thai journey

Inside Retail

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. We’ll be using retail displays and also leveraging each other’s brands through cross-promotion and upselling. Nothing really existed to look after your sneakers.

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Apple is just the beginning: Why global brands are flocking to India

Inside Retail

In terms of Apple’s entry into the retail sector, he said this has been expected ever since the brand began its manufacturing operations in the country back in 2017. Marketplace strategies Ramaswami did acknowledge that Apple products are only affordable for a tiny fraction of Indians at the highest end of the market, but in a country of 1.4

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

“Those looking to make the most of it can use our predictions as a guide – but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing and customer experience in November and December.

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