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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

“Those looking to make the most of it can use our predictions as a guide – but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing and customer experience in November and December.

Shopping 147
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Innovative Design in Sports Stores

Quarter 20

That trend is only increasing, as Nike shifted in 2017 from 33,000 retailers to focus on 40 retail partners. Direct online sales of athletic gear are also increasing, and 21% of Americans purchased their athletic apparel directly from the manufacturer online in 2017. Community Engagement. More Innovative Design.

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How to Improve the ROI of Your Customer Experience

Parcel Pending

In a new study on digital experience , 52% of respondents report that their CMOs drive the customer experience strategy 4. Net Promoter Score (NPS) Improvements. The Net Promoter Score is often considered one of the most important in evaluating the customer experience. How BOPIL Boosts Customer Satisfaction. 2021, October 4).

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Here are five key e-commerce trends to watch as retailers reshape their strategies. Businesses are also stepping up their game to meet consumer demands. DTC is poised to grow.