Burger King’s innovative strategy: viral menus and limited collectibles
Inside Retail
AUGUST 3, 2023
Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.
Let's personalize your content