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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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“We are running out of time”: Kering CEO reveals sustainability strategy

Inside Retail

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Kering’s roadmap from 2017 to 2025 forms the foundation of its latest sustainability push.

Strategy 163
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 265
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. Creating cohesive customer experiences.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

We will continue to build a strong community by focusing on creating solid content to keep educating and engaging our Sugar community across all platforms – digital and otherwise.”. Sugar has always pioneered a consumer-first approach and curates products specifically to be on top of consumers’ ever-evolving needs.

Consumer 130
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“It’s about doing less”: Kowtow MD talks sustainable growth

Inside Retail

Here, she discusses the challenges of a sustainable supply chain, how sticking to your established values helps you stand out, the hidden advantage in not having a strategy at first, and what the business has planned for the next 10 years. Now, we’re a crew of 44 and we have a 10-year strategy, which we never had before.

Strategy 130
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Retailing in India: Rise and Shine Through

VMS

Its market size, $75 billion USD as of 2017, was expected to reach $100 billion USD by 2025, growing with a compounded annual growth rate of 5.6 The design curations are made to celebrate the expression of reconnecting with their deep feminine spirit by breaking free from patriarchal and societal expectations. million by 2022.

Jewelry 83