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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness. The immediate future. The Indian landscape.

Consumer 130
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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

Last week, the preppy US-based lifestyle and apparel brand Rowing Blazers appointed Laura Willensky as its new chief executive officer. In the early stages of her career, Willensky helped lead Madewell and children’s brand Janie & Jack from inception and brand launch to profitability and national recognition.

Apparel 130
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

Liquid Death is not a standard name for a beverage brand , especially for a drink as healthy and innocuous as water. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. In March, the beverage brand closed a US$67 million financing round, giving the company a US$1.4

Strategy 130
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NRF 2022: Robomart Secures Patent Protecting Model to Provide Store-Hailing Services

VMS

The company, which is the world’s first store-hailing service, is revolutionizing the retail industry by delivering the fastest and most convenient shopping experience to consumers through its fleet of on-demand mobile stores. The average time from a consumer hailing a Robomart to completion of sale is nine minutes. times a week.

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“We need to move faster”: Mulberry CEO on traceability and transparency

Inside Retail

According to Reffustrup, for those brands that are making sustainability efforts, “transparency is key”. Thierry Andretta, Mulberry CEO, echoed these thoughts, stating that sustainability has always been the focal point for the brand. Digital IDs at Mulberry. By 2025, the technology will be rolled out across all products at Mulberry.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Target’s wellness wave: Blume hit shelves amidst global health market surge

Inside Retail

On January 24, Target announced that it is introducing over 1,000 new wellness-related products, from apparel to supplements to snacks and beverages, to its physical and virtual shelves to support consumers on their budget-conscious health journey. Functional beverage brand Blume’s further expansion into the U.S. billion to $75.66