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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. trillion in 2022 and grew at a CAGR of 8 per cent from 2017 to 2022. Estimates suggest China’s social commerce market enjoyed a 40.25 It was valued at $3.8

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

The rise of the stationery market Research and Markets attributes the rise of this seemingly old-fashioned consumer product category to a few factors, including consumers’ preference for a tactile writing experience, the power of influencer marketing and the growth of e-commerce. million in revenue globally.

Marketing 100
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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

Location 130
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Sneaker Laundry’s Eugene Cheng unpacks the company’s Thai journey

Inside Retail

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. Physical locations matter While there are costs to physical retail, Cheng sees it as key to building trust with consumers and other stakeholders. “It Nothing really existed to look after your sneakers.