Remove 2016 Remove Consumer Remove Space Remove Strategy
article thumbnail

Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Contrast 251
article thumbnail

MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan: We are following the same strategy in the US. IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? SS: Six per cent. SS: Absolutely.

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

Expansion 245
article thumbnail

Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

A team of 70 people works on the live show, which is streamed from a 1000sqm space in Shanghai, switching angles between seven cameras, Zara said. Madrid-based Carmen Muley started out hosting AliExpress’ first live stream in China in 2016 and now advises brands on live shopping strategy through her company Paragon Social Commerce.

Shopping 130
article thumbnail

“Steal with pride”: How Officeworks and Woolies are tackling sustainability

Inside Retail

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience. Here’s a snapshot of this discussion.

Fashion 264
article thumbnail

Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The brand launched in 375 Priceline stores in 2016.

Marketing 130
article thumbnail

Why so many global brands fail in Australia

Inside Retail

In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations. The Woolworths-Lowe’s venture closed in 2016 after five years.