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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

For brands, more is needed to reach the esports consumer. This group doesn’t want to be sold to; they want to be engaged. Consumers, in general, do not relate to brands in the same way they did even a few years ago. Young consumers, in particular, respond to brands differently than previous generations.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

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Latest trends in industrial supply chain and logistics

Inside Retail

Consumer convenience On the consumer side, while convenience will always be important, there has been a distinct shift away from wanting ultra-fast deliveries, such as those within three-hour windows. What’s more important to consumers now is that companies deliver when they say they will, even if that’s a bit longer.

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“Huge gap”: Why retailers haven’t improved conditions for garment workers

Inside Retail

However, despite 65 per cent of Australian consumers actively taking into account ethical factors when making purchases, the 2023 World Baptist Aid report found that there was a “ huge gap” between the promises made and the conditions actually faced by garment workers. We know we have a pivotal role to play here, and we are actively engaged.”

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A taste of home: The rise of expat retailers

Inside Retail

We have 7500 very engaged members who predominantly showcase their skills when it comes to cooking classic British food. We believe showing the authentic emotion that ordering from us can bring is much more engaging and relatable for other expats.”. At the time of the 2016 Census, 74,888 Irish-born people were recorded in Australia.

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Business and Human Rights – Global Slavery Index 2023 highlights global nature and scope of modern slavery risks in supply chains

Eye on ESG

Background Modern slavery in all its forms (which includes forced labour, forced or servile marriage, debt bondage, human trafficking, the sale and exploitation of children) is the systematic removal of a person’s freedom. Modern slavery has also permeated digital chains.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

Less than half of executives believe social media is very effective when it comes to strengthening their brand image, engaging with customers, raising brand awareness, increasing sales, or growing their customer base. But that same survey highlights some of the key issues that may be driving other brands to quit social media.