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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. We invest in customer analytics technology, which allows us to segment buyers into groups based on behaviour,” Singh noted.

Consumer 130
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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. per cent and Woolworths 7.8

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Analysis: Should Macy’s accept its $8.8 billion acquisition offer

Inside Retail

Like many retailers, both in the US and internationally, Macy’s has been impacted by the decline in consumer interest in shopping in traditional department stores amidst the rise of online shopping. The price marks a far cry from the company’s US$70-a-share peak in 2015, the beginning of its battle with digitally-focused retailers.

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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionise the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021. By and large, sustainability does not sell footwear.

Planning 130
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What Europe’s upcoming ban on unsold textiles means for fashion

Inside Retail

According to the report, global textile production nearly doubled between 2000 and 2015, and by 2030, the consumption of clothing and footwear is expected to increase by 63 per cent from 62 million tonnes today to 102 million tonnes. It is also introducing a ban on the destruction of unsold products, including unsold or returned textiles.

Fashion 245
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We