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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

“They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.” Heinemann entered the Australian retail market in 2015, and has since worked to deliver innovative initiatives and products to passengers in Sydney International Airport.

Boutique 246
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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. per cent and Woolworths 7.8 per cent over the past year.

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Analysis: Should Macy’s accept its $8.8 billion acquisition offer

Inside Retail

The price marks a far cry from the company’s US$70-a-share peak in 2015, the beginning of its battle with digitally-focused retailers. Given they [Arkhouse Management and Brigade Capital] are real estate investors they are likely in it for real estate value not to create a new strategy for Macy’s.

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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. Prior to this, the business had been selling online in the country since 2015. A flagship store in Zhengzhou, China was opened in 2019 and the country’s current count of bricks-and-mortar stores is seven.

Marketing 245
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Brandbank Group names Peter Halkett as its new CEO

Inside Retail

Halkett was formerly CEO at APG & Co – the parent of Sportscraft, Saba, and Jag – between 2015 and 2020 and at Kathmandu between 2006 and 2014. He said the business is “well positioned” to execute the next phase of its strategy, with strong brands, new systems, and a highly focused and energised team.

Strategy 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We