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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Dick Smith, Burger King, David Jones: Is it third time lucky for Anchorage?

Inside Retail

Anchorage struck gold with the $20 million acquisition of the Dick Smith consumer electronics chain from Woolworths Group in November 2012. Woolworths had written off more than $420 million restructuring the business, which was Australia’s largest consumer electronics chain by store count.

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Since 2014, DTC start-ups have secured over $2.5 Imagine if they could bypass middlemen and reduce costs.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” But will it lead to widespread industry change, or dissuade other retailers from speaking out about January 26?

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BWX takes controlling stake in Go-To Skincare, as profit soars

Inside Retail

Go-To was founded in 2014 by Zoë Foster Blake and evolved into a masstige brand, boasting sales of $36.8 We are really excited to be partnering with her and the entire Go-To team to continue growing this business and increasing its availability to consumers worldwide.”. Listed beauty and wellness business BWX is to take a 50.1-per-cent

Strategy 130
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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.

Curate 240