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Kivari, born in a market, opens two more stores

Inside Retail

The brand has its roots in a local market in Burleigh. Kivari, founded in 2014 by Kirstin-Lee Keysers, offers coastal-inspired designs that merge feminine, elevated trends with craftsmanship. Australian fashion label Kivari has opened two new retail stores – at Bondi Junction and Burleigh Heads.

Marketing 246
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Subtype to open new store in ‘under-serviced’ market of Brisbane

Inside Retail

We feel the market is significantly under-serviced in the street and sneaker space. It’s always been overlooked as a fashion market, and we see a good opportunity to service Brisbane and the surrounding areas down to the Gold Coast and showcase brands that are not available in that market.”. Look and feel of a high-end boutique.

Marketing 130
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Is Woolworths leading industry change by not stocking Australia Day merch?

Inside Retail

Dr Abas Mirzaei, a marketing lecturer at Macquarie University, told Inside Retail that “Woolworths is a household name, where consumers are exposed to the brand cues on a daily basis.” As one of the biggest retailers in Australia, Woolworths Group is in a position to lead industry-wide change by being an early adopter of social issues. “If

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How Merry People is creating impact and making a splash across the pond

Inside Retail

Since it launched in 2014, Merry People has forged purposeful partnerships that embody its values of authenticity, kindness, happiness and adventure. Our global markets are really important to us as we believe we have a unique product offering and positioning in the market.”

Boutique 228
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Fashion label Ena Pelly opens its first Melbourne store

Inside Retail

Founded in 2014 in the South Melbourne Markets, Ena Pelly currently operates a direct-to-consumer website and 90 stockists around Australia, and is sold at David Jones and The Iconic. The collection is the result of three successful collaborations with Enright, the recently appointed EP Athleisure creative director.

Fashion 264
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Beyond shoes, Volley is also focusing on its accessories range – which includes socks, hats and backpacks. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration follows a rebuild for DVF following Covid-19 restrictions – where the brand was on the verge of bankruptcy – with the eponymous founder, Diane von Furstenberg, explaining in a recent interview that it had slimmed its operations down from $500 million in retail volume to $130 million, between 2014 and present-day.

Apparel 246