Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

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Inside Retail

OCTOBER 25, 2022

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. What’s the overarching strategy behind that?

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Fashion Location Flow Planning 243

Inside Retail

JUNE 1, 2023

Opening its first store on Bourke St in Melbourne’s CBD 1934, Bevilles was in dire straits 80 years later, with the business collapsing in April, 2014. Beville’s DNA Back in 2014, Stanton said that the business model was quite different. Repeat shoppers and feeling very comfortable with the brand was always part of our DNA.

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Engagement Gifts Shopping Expansion 130

Inside Retail

MAY 27, 2021

The new logo is inspired by the ’70s aesthetic, using colours from natural Australian icons such as blue from Mooloolaba and pink from Lake Hillier. . We are more than just awesome undies,” said Rand. . ” .

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Inside Retail

MAY 21, 2024

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. I knew that this would take time.

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Boutique Fashion Expansion Department Stores 263

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. The e-commerce player recently launched The Terminal by ZALORA, a real-world pop-up, which ran from November 2nd to November 13th.

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Fashion Tailored Engagement Shopping 130

Inside Retail

FEBRUARY 28, 2022

Australian designers Nikki Campbell and Sophie Coote founded their fashion label Sir (an acronym for separates, intimates and ready-to-wear) in an apartment in Bondi in 2014. NC & SC: There is a real appetite for Australian fashion in international markets. We have seen huge growth in the US and Europe in the past two years.

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Fashion Planning Space Interior Design 130

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52