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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Beyond shoes, Volley is also focusing on its accessories range – which includes socks, hats and backpacks. In 2019, Volley’s brand manager John Szwede told News.com.au

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35 billion apparel industry in Australia.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Larry Kestelman’s LK Group to ‘turbocharge’ Brand Collective

Inside Retail

When Anchorage Capital Partners bought Brand Collective from its previous owner Pacific Brands in 2014, “it was an unloved, unprofitable, orphan company within a large public company”, he told Inside Retail. There’s no doubt that Shoes & Sox is the market-leading retailer of children’s shoes,” he said.

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One to watch: APAC goes all in on social commerce

Inside Retail

This market-leading position can primarily be attributed to the sheer scale of China’s domestic market as well as the prevalent adoption of mobile payments among digital shoppers. Facebook and Instagram’s dominance of the social commerce market share in Australia stems largely from their established user bases.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall.

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