Mike Anthony

AUGUST 17, 2023

Consumers love it. Because for some reason, a shopper didn’t buy it. Discover the shopper barriers – the reasons why a shopper didn’t buy your brand, and you have the keys to overcoming that barrier and triggering a purchase. Shopper barriers – possibly the most powerful concept in all of marketing! Or they would.

Marketing 40

Marketing Concept Promotion Consumer 40

Design Week

AUGUST 9, 2021

Design Week: Can you explain what your final project was about? This opened up a range of ideas for what the card could display; a visual portrayal of a consumer’s bank account, a carbon calculator for eco-conscious shoppers, or a digital business card which stays on a user’s E-Ink display until their next transaction.

Display 135

Display Architecture Interior Promotion 135

Inside Retail

AUGUST 20, 2023

Will we finally see a resurgence in Australian production, and what will it take to make this vision a reality? per cent of fashion shoppers look for Australian made. If we look at our supply chains, starting with raw materials, we identify other challenges. In a sense, we did this with our Lightest Footprint project last year.

Fashion 246

Fashion Consumer Other Planning 246

Mike Anthony

AUGUST 28, 2023

What do you typically expect from a training workshop? But what if you could run a workshop that did much more than that? What if the training workshop built skills? What if the workshop delivered a huge return on investment? What I’m sharing here isn’t my view. This is direct feedback from the client.

Consumer 40

Consumer Other Planning Marketing 40

VMS

MAY 11, 2021

Normally he would go to the bookstore in our neighborhood. I always loved lingering in bookstores, sipping coffee and browsing. Much of this was out of necessity, but what happens now? This is a turning point – will we emerge from Covid doing the majority of our shopping online? But it does not have to be this way.

Visual Merchandising 94

Visual Merchandising Shopping Architecture Space 94

Mike Anthony

SEPTEMBER 26, 2023

So what are the six key retail trends for 2024 – and crucially – what do you need to do about them now? As I was considering exactly which trends to include here, I came across an excellent article about the UK market. So what are the six trends that I’ve ‘borrowed’? But what can we do about it?

Strategy 40

Strategy Shopping Advertising Planning 40

Retail Times

MARCH 8, 2021

So, in honor of International Women’s Day, we’ve decided to celebrate some of our favorite female retailers. Once supported properly, their outlook changes and they leave my store with a new confidence about their image. Why we love her business. Why we love her business. It’s a great way to serve others.”.

Jewelry 98

Jewelry Boutique Accessories Accessories 98

Mike Anthony

MAY 25, 2021

If you like retail, especially grocery, you are going to love this! If you have a passion for shopper marketing and shoppers in general, this is going to be fun! Seeing what is actually going on, seeing what shoppers see, watching what shoppers do. Set up the shopper right from the start.

Engagement 64

Engagement Display Location Marketing 64

VMS

DECEMBER 21, 2022

(PRESS RELEASE) WOBURN, MA — Kaspersky has released a survey report capturing a number of ways in which last-minute holiday shoppers tend to place themselves at a significantly higher risk of data theft than their early-season counterparts. Holiday shoppers face a laundry list of cyber risks this year.

Shopping 52

Shopping Gifts Consumer Management 52

Mike Anthony

MAY 25, 2021

If you like retail, especially grocery, you are going to love this! If you have a passion for shopper marketing and shoppers in general, this is going to be fun! Seeing what is actually going on, seeing what shoppers see, watching what shoppers do. Sometimes. I admit it. Far from it.

Engagement 52

Engagement Display Location Marketing 52

VMS

AUGUST 6, 2021

I’m not talking about Amazon Go or Fresh per se, but more importantly the cloud computing division known as AWS. And did you ever think as an industry we’d extend our discussion beyond visuals, displays and store design to include cloud computing and artificial intelligence? billion in operating profits.

Display 72

Display Visual Merchandising Line Apparel 72

Parcel Pending

OCTOBER 22, 2021

Read on for our tips and tricks for how to improve the ROI of your customer experience: Customer Experience Defined. Put succinctly, customer experience is the overall perception your customers have about your brand based upon many interactions. Interested in learning more about the importance of a seamless experience ?

Customer Retention 59

Customer Retention Marketing Promotion Engagement 59

Parker Design

AUGUST 2, 2021

In just 3 seconds, they’ll assess your exhibition stand, figure out what you’re promoting, and how you’ve done it. So what can you do to maximise that short amount of time so visitors don’t walk on by and just follow the fixed agenda they came with? 4 – Who doesn’t love a freebie?

Social Media 52

Social Media Advertising Light Promotion 52

Creative Displays Now

DECEMBER 30, 2020

You know your merchandise is precisely what your customers are looking for. Here are our best tips to help your product stand out from the crowd. The difference between another product on the shelf and the one that hits home with shoppers is how the offering and brand incorporate personality. Show Your Strengths.

Color 76

Color Display Social Media Marketing 76

CAAD

JULY 25, 2022

This is something we have talked about before at CAAD. This has meant that demand for green retail is growing despite rising inflation in recent years and falling purchasing power in our wallets. . And, of course, how and to what extent they recycle. It is also one of the best branding opportunities.

Consumer 52

Consumer Light Shopping Visual Merchandising 52

Greater Group

FEBRUARY 6, 2022

Boutique bakeries that focus on speciality items are well-adored by millennial shoppers (aged around 19-40 years) who are often on the lookout for ‘Instagrammable moments’ and the first to rush to share photos of exciting new shops. Upon entry, you will immediately know what Baker D. Chirico is all about: bread.

Boutique 52

Boutique Design Interior Concept 52

Greater Group

AUGUST 27, 2019

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. Their shopping habits can be a deciding factor in what makes or breaks the success and longevity of retail models.

Design 52

Design Social Media Balance Engagement 52

CAAD

OCTOBER 15, 2020

However, once we have managed to get the customer to enter our establishment and buy, we must continue working to find out what they liked the most and what they did not like. John Lennon said that life is what happens while you make plans. What is retail intelligence? Visits in the establishment. Benefits .

Visual Merchandising 52

Visual Merchandising Flow Promotion Consumer 52

Creative Displays Now

JUNE 30, 2021

Those in the retail space know that how and what customers buy has changed drastically over the past decade. It’s crucial for small and large businesses throughout the retail industry to know what’s next. What Are Retail Trends and How Do You Look Out for Them? Smart Marketers Stay Ahead of Retail Marketing Trends.

Social Media 52

Social Media Display Consumer Shopping 52

Mike Anthony

JULY 26, 2022

As e-commerce sales eat into physical retail numbers, questions about the viability of offline retail abound. There is talk that stores must become ‘experiential’ – but what does that mean? Most shoppers, most of the time, don’t want ‘an experience’ when they shop! How many shoppers actually want an experience?

Marketing 105

Marketing Promotion Target Market Flow 105

Inside Retail

APRIL 18, 2022

Porritt recently celebrated the 50th anniversary of Feathers with a celebratory lunch, and we took the opportunity to ask her why she loves fashion, how the pandemic compares to previous economic crises, and what it was like starting a business as a single mum in the 1970s. How do you feel about reaching that milestone?

Fashion 130

Fashion Department Stores Shopping Flow 130

Inside Retail

MAY 31, 2022

Australian lifestyle brand Frank Green has just launched a shiny new range of reusable cups and bottles in rainbow, gold, silver and blue chrome in an effort to attract a different type of customer: style-conscious shoppers who care more about what a product looks like than its carbon footprint. Getting suppliers on board.

Fashion 130

Fashion Accessories Accessories Consumer 130

VMS

APRIL 7, 2021

Our Designer Dozen winners are working hard to further innovation in retail design and visual merchandising and to help rethink retail at a time when fresh perspectives are needed most. It’s our honor to introduce the exceptional winners of VMSD’s 2021 Designer Dozen awards. What is your dream job or project?

Design 98

Design Visual Merchandising Architecture Interior Design 98

Greater Group

JUNE 25, 2023

This is simply because it makes a person want to know more and to keep learning about a new acquaintance. One way to extend their shopping time is to place speed bumps throughout the layout, or “visual breathing spaces” that give them a chance to process what they have just browsed.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Retailing Insight

SEPTEMBER 3, 2021

Since small businesses offer customers a more individualized and attentive experience, than larger retailers, they need to ensure the personalization their clients love them for isn’t lost in digital translation. Clients want high-touch service, which requires constant communication coming from the businesses they’re working with.

Management 52

Management Boutique Tailored Color 52

Creative Displays Now

MARCH 30, 2021

Take a look at our retail display options, how they’re used and the products they’re most suited for. Use this menu to learn more about the different types of retail displays: Floor Displays. Shoppers can access a full pallet display from all four sides. Dump bins also create a kind of treasure hunt for shoppers.

Display 82

Display Beauty and Health Location Promotion 82

Greater Group

DECEMBER 24, 2019

So, what is experiential retail? Even if the buying-selling aspect of a business operates online, it poses a challenge to maintain good client relations when the only interaction between the company and the customer is through a smartphone or computer screen. This is where experiential retail methods come in.

Social Media 52

Social Media Concept Gifts Color 52

Greater Group

JUNE 9, 2023

Each of these customers would feel right at home and, having had an outstanding shopping experience, would love to come again. Savvy shoppers prefer to compare products before buying and may not necessarily make a purchase during a visit to the store, but are there to study the product offerings.

Layout 52

Layout Design Display Visual Merchandising 52

Mike Anthony

MAY 1, 2024

Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. So kudos to the OMO shopper marketing team if you are reading this – kudos for trying something different, and I really hope you are proud of the results you get!

Promotion 40

Promotion Consumer Engagement Strategy 40