Woolworths loses Australia’s most-trusted brand crown
Inside Retail
MARCH 8, 2024
According to Roy Morgan, Australians’ distrust of businesses has increased in recent years due to corporate greed, bad customer service, high prices, dishonesty, unethical tactics, and inadequate privacy policies. Woolworths (2nd) and Coles (5th) have both dropped in the rankings of trustworthy brands.
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