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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The team at iMotorbike is composed of industry experts, equipped to offer personalised guidance and recommendations tailored to each individual’s preferences. The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By

Marketing 130
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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How to create a gender-equal workplace, according to an Amazon HR leader

Inside Retail

It’s an amazing tool that drives not only equity but talent identification and promotion of women. From my perspective, the most critical component of building this framework is having a safe space for women. Conduct a pay gap analysis, review the data, and tailor a strategy and action plan.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

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High-low: Bianca Spender, Nobody Denim join forces as consumers go casual

Inside Retail

The two businesses have been collaborating for the last nine months on a limited-edition collection that combines Bianca Spender’s sophisticated tailoring and romantic drapery with the more workaday garments on offer at Nobody Denim. She is hopeful the collaboration with Nobody Denim will show other brands that it’s still possible.

Consumer 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective. Check it out here.

Strategy 230