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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

During my presentation, I shared with the audience what influences Millennials to purchase and what businesses can do to meet their tastes and expectations from a retail store design perspective. How to capture the Millennial market? • Millennials value personalised communication and products tailored to their preferences.

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