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How beauty brands are powering growth on Tiktok

Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. million views, while posts tagged #EyesLipsFace have accrued 7.8

Social Media 130
Social Media Engagement Marketing Promotion 130
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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

AUGUST 16, 2023

It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. After a product launches – receiving rave reviews, driving demand and celebrity endorsements – the next wave of the PR life cycle generally shifts to searches for the ultimate dupe. You be the judge.

Social Media 130
Social Media Consumer Promotion Other 130
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