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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators. million EMV.

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Understanding the consumer of 2021

Inside Retail

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. During the pandemic, spending in certain retail categories soared, while spending in other areas slumped for a period.

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8 Sustainable Retail Strategies for 2024

Parcel Pending

2 Gen Z is more likely to subscribe to a sustainable mentality and uphold sustainable practices than any other consumer demographic group. Sustainability Strategy Ideas McKinsey & Company’s The State of Fashion 2024 highlights two burgeoning issues: climate change and sustainability laws.7

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

The Made in China 2025 policy was initially more focused on China’s technology sector, but has since been adopted by the country’s other economic drivers, such as the entertainment, fashion and retail industries. billion yuan ($4.1 billion) by 2025, a hundredfold increase from 2015.

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Still wondering what the metaverse is? Here’s what you need to know

Inside Retail

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. The Gucci Garden within the Roblox gaming world had an unbelievable 19 million visitors after launching in mid 2021.

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Analysis: The many faces of social commerce in China

Inside Retail

These tactics also highlight the influence and impact social media has on creating and converting demand. Spend that used to get poured into targeting Hong Kong-, Tokyo- or Paris- bound travellers will now go into Sanya and other future domestic duty-free destinations. Here are some emerging facets of retail and e-commerce.