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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Should employees be worried? The reality is that many jobs are going to be changed by automation.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

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Retail appointments for the week

Inside Retail

In his new role, Wood will lead the newly created strategic partnerships team which will provide account management tailored to the company’s clients’ needs and champion an insight led partnership model. The post Retail appointments for the week appeared first on Inside Retail.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap – and anything in between. Merchandisers.

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Trends in Retail: How Product Startups Can Adapt to Changing Consumer Behavior

Retail Bound

With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market. Ready to launch your product startup in the retail industry?

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How to Make Your Product Stand Out

Creative Displays Now

You know your merchandise is precisely what your customers are looking for. As you prepare to introduce your offering to retailers, you must learn how to make your product stand out from competitors. One way to do this is by making your merchandise visible through the packaging. Use Simple Designs.

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How to Scale Your Operations from Regional to National

Compliantia

When storing or transporting merchandise, for example, it’s ideal to partner with vendors who have fleets and facilities across the country versus working with a company that has a limited national presence. Christian Velitchkov, Co-Founder at Twiz LLC , echoes this and adds that retailers should strive to localize their offerings. “To