Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JUNE 6, 2024

They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. American actor Jeremy Allen White has become the poster boy for Errandcore, due to his highly publicised farmers market trips.

Accessories 147

Accessories Accessories Fashion Contrast 147

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Have a look and see if you can incorporate these into your retail strategy. Social shopping. Cause based marketing. Machine learning and automation.

Shopping 104

Shopping Consumer Social Media Strategy 104

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64