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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

AUGUST 16, 2023

It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. From bloggers to TikTok creators to news publications – everyone appears to be reporting on the best beauty duplicates money can buy. To be fair, the media coverage that this generated worked to promote both brands equally. Interesting.

Social Media 130
Social Media Consumer Promotion Other 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

Consumer 130
Consumer Target Market Expansion Curate 130
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