“We are still in the early innings”: Liquid Death’s SVP of strategy
Inside Retail
MAY 14, 2024
However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Inside Retail spoke with Marisa Bertha, Liquid Death’s senior vice president, to learn more about the brand’s unconventional approach to garnering consumer attention, its recent collaborations, and its long-term goals.
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