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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. To be fair, the media coverage that this generated worked to promote both brands equally. Did MCoBeauty go too far? Or was it merely a win for making beauty more accessible to the masses? You be the judge.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

Discover how these sustainable packaging solutions can reduce your brand’s environmental impact and promote a circular economy. This approach promotes a circular economy, where resources are conserved and regenerated to minimize waste and environmental degradation.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.