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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. It’s a business strategy that’s been around for a while and it isn’t dying off anytime soon. To be fair, the media coverage that this generated worked to promote both brands equally.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements. This surge is driven by rising environmental concerns over packaging waste accumulation in landfills, stringent regulations curbing single-use plastics, and consumer demand for eco-friendly packaging.