Remove tag consumer-products
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3

Strategy 246
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Four out-of-the-box influencer marketing strategies

Inside Retail

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. content creators. 1 earner with $2.6

Strategy 130
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8 Sustainable Retail Strategies for 2024

Parcel Pending

Sustainability is the buzzword among both retailers and consumers in 2024. According to a recent NielsenIQ study, 78% of consumers claim a sustainable lifestyle is essential, and 30% are more likely to purchase sustainability-focused products. The deinfluencing tag has been viewed over 322 million times on TikTok alone!6

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on social media. million earned media value, or EMV (Tribe Dynamics’ proprietary metric for quantifying the value of digital earned media).

Fashion 147
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Why retail crime rises at Christmas and how to prevent it

Inside Retail

Societal pressures and a sense of entitlement suggest that this Christmas period will be a challenge for retailers to manage theft and customer aggression. Shoplifting of products that can be sold to fund addiction and substance abuse is another significant driver of retail theft.

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Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries

CRP

Custom Packaging Trends 2024: Three Innovations Transforming the Retail & Restaurant Industries Packaging was once considered merely a container for products. This evolution of packaging reflects the broader changes in societal values, consumer preferences, and technological advancements.