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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

A family dynasty In 1997 Logan’s youngest son Angus Logan joined the company as managing director to assist with operations and communication. During this time the business expanded into Melbourne and other markets. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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5 Tips to Creating a Killer Marketing Plan

Retail Bound

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers.

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10 workplace culture secrets revealed

Inside Retail

Understand what impacts your business and plan tactics This can be external factors such as technology or employee expectations, as well as internal influencers. In strategic planning, create an action plan based on your triggers for recruitment. Leaders then create action plans to bring this to life.

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Onboarding: the hidden edge in the fight for talent

Inside Retail

The report revealed that more than one in three employees surveyed are planning to leave their jobs sometime during the coming year. Given how competitive the current job market is, it’s crucial to ensure your new starters have an engaging onboarding process. Rest employees are paid a salary and do not receive commissions.

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Our strategy has always been and still is to be at the most exclusive point of sales,” Cristina Rebollini, Dr Vranjes Firenze’s export manager and international business developer, told Inside Retail. Worldwide wherever you travel, you will find Dr Vranjes Firenze only at the most exclusive retail locations.