Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising. We’re also seeing brands use this to drive hyper personalisation.

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Inside Retail

APRIL 25, 2021

While A&F’s performance in its domestic market had already come under pressure from the over-saturation of stores around the time of the global financial crisis, sales at its international outlets also soon began to flag.

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Expansion Fashion Marketing Target Market 223

Inside Retail

JANUARY 8, 2024

“And for brands already in physical locations, a pop-up provides the opportunity to explore the potential of new geographies with localised strategies, as well as testing new formats, new fixtures, new products and new merchandising.” Pop-ups are also a great way for retailers to lean into the preferences of the Gen Z shopper.

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Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. Shipments to Australia take a minimum of two weeks, according to the site.

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Inside Retail

APRIL 5, 2022

The goal is to strengthen that styling experience to be more reflective of how we connect with her in the store environment, but also continue to enhance her experience on the site via personalisation, dynamic merchandising, better cart functionality, and really breaking down those barriers that can hinder her experience. Hopefully, June.

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Marketing Planning Space Engagement 130

Creative Displays Now

NOVEMBER 8, 2021

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Ultimately, this layout maximizes every aisle and highlights each piece of merchandise. What Is a Retail Store Layout?

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