Why retailers should be like Kmart and Target and review their tech stacks
Inside Retail
AUGUST 1, 2023
As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.
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