Management, Marketing and Social Media

What brands can learn from the Béis Wash marketing strategy

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

Strategy

Strategy Marketing Social Media Consumer

Four out-of-the-box influencer marketing strategies

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. million EMV via content tagged #PradaFW21 when it showed online in February). Mentions of #SavageXFentyShow powered $4.3 million EMV throughout the month (in comparison, Prada accrued $1.7

Strategy

Strategy Marketing Beauty and Health Social Media

Create Retail Today

What brands can learn from the Béis Wash marketing strategy

Four out-of-the-box influencer marketing strategies

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