Is all media good media? Experts weigh in on Adidas’ fake press release
Inside Retail
FEBRUARY 5, 2023
Then, there was the spoof press release written by an activist organisation dubbed The Yes Men, which claimed that Adidas had appointed a former Cambodian union leader as its new co-CEO, duping some reputable outlets, such as The Australian Financial Review , into running a story on the fake news. million in wages.
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