Is all media good media? Experts weigh in on Adidas’ fake press release
Inside Retail
FEBRUARY 5, 2023
We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment.
Let's personalize your content