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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment.

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

Players can visit a digital showroom to choose different Nike outfits for their avatars and collect sneakers with special powers, giving them an advantage while competing in the mini-games, such as dodgeball, tag and the floor is lava. Traditional advertising and marketing campaigns don’t carry the same weight.

Apparel 173
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9 Ways To Boost Profits Today At Your Indie Salon 

RetailMinded

With a saturated market, you may wonder how to set your business apart from its competitors. Enchant customers with edgy haircuts and memorable experiences? Several accounting apps are available that will help you track expenses, take payments, manage your bookkeeping, and pay bills. Be Active On Social Media .

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

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The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We are currently using recycled materials for our tags. As a brand that leads largely with swim, we have to be pretty prominent in two markets.

Strategy 246