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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million total over the previous 12 months.

Strategy 130
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Improving Supply Management for Plumbing Distributors

Parcel Pending

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245
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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025.

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Protecting your brand must be on everyone’s radar

Inside Retail

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. Done well, cyber-risk management can be a significant advantage for retailers. So what can retailers do?

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Retail news around the globe

Inside Retail

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Meanwhile, the cost of freight has doubled, which will likely remain for another 12 months, according to Gulden. Gucci, Facebook file lawsuit on alleged counterfeit goods.

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All things bright and beautiful: About Allkinds’ fun-filled philosophy

Inside Retail

Personal care brands globally have long focused on the needs of the adult population, with few brands bringing to market innovative solutions exclusively for kids. Here, Allkinds general manager Paula Gorman shares the thinking behind the brand’s fun-filled store design and why it’s important to build confidence in kids from a young age.

Hobbies 130