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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. Collins of A Non-Agency — who will share her new concept, Brand Closet Showroom Social — and Kyle Hjelmeseth of G+B Digital Management, one of the most active digital talent management agencies for influencers.

Insiders

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. Unlike on Instagram, its Twitter follower count has been up and down since 2021. As a result, Glossier’s brand value has taken quite the hit.

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Understanding the consumer of 2021

Inside Retail

Thanks to Australia’s world-leading management of the health and economic crisis, a majority of consumers report that the pandemic either had no impact or a positive impact on their physical, mental and financial wellbeing. Understanding the consumer of 2021. Consumers unevenly impacted. Have new behaviours become habits?

Consumer 242
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Improving Supply Management for Plumbing Distributors

Parcel Pending

This blog will explore the trends currently impacting plumbing distributors and wholesalers, as well as share ways to improve your business’s inventory and supply management to deliver more value for your customers and contractors – in 2024 and beyond. In 2023, it managed an impressive 52.3 In 2023, it managed an impressive 52.3

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Retail Insider’s Transforming Retail Awards 2021: Shortlist announced

Retail Insider

Transforming Retail Awards 2021. Retail Insider is delighted to reveal the shortlist for its fifth annual ‘Transforming Retail’ Awards of 2021 kindly supported by Talkdesk. I would like to congratulate all the companies on the shortlist and to thank all those retailers and tech companies that entered the 2021 Awards.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.