Remove 2021 Remove Management Remove Social Media Remove Target Market
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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Chances are not many will point towards Chinese online brand Shein.

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A taste of home: The rise of expat retailers

Inside Retail

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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A sensory journey infused with traditional Chinese flavours!

Design Middleeast

That conversation sparked a relentless vision, and in January 2021, I walked into the Meraas office. From the décor to the presentation of dishes, we’ve created an environment that caters to the social media era, where guests can capture and share their dining experiences.

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Multifamily Housing Predictions for 2024

Parcel Pending

The new year is the perfect time to assess where the market is and, more importantly, where the market is heading. State of the Market: A Surplus of Rental Units Between 2021 and 2022, rental rates for new leases surged more than 20% and vacancy rates hovered around 6%. 1 Now, the picture is much different.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

“Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. The metaverse won’t be built overnight.

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