Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Understanding the consumer of 2021. The post Understanding the consumer of 2021 appeared first on Inside Retail.

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Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

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Inside Retail

AUGUST 12, 2021

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. million EMV. content creators. million EMV.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130

Parcel Pending

FEBRUARY 25, 2021

Since it seems as though the pandemic will foster long-term health and safety concerns, it’s clear that apartment property managers must look at marketing apartments differently, namely by stressing features that balance safety and comfort. Market Apartments to Remote Workers. They are now aiming for at least 90% in new projects 4.

Marketing 52

Marketing Outdoor Social Media Strategy 52

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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Social Media Apparel Marketing Consumer 130

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Shein and others will continue putting more and more product on the market, which will need to be dealt with at the end of its short life. How is this even possible?

Fashion 246

Fashion Social Media Consumer Marketing 246

Retail Focus

APRIL 4, 2024

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Modern luxury marketing relies on the omnichannel experience.

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Social Media Strategy Balance Engagement 147

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Social Media Engagement Marketing Promotion 130

Inside Retail

FEBRUARY 6, 2024

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. After all, good business dictates that wherever a market exists, there is potential for financial gain, especially considering that tweens are the next generation of consumers. Not one retailer agreed to comment.

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Inside Retail

SEPTEMBER 1, 2022

Founded in July of 2021, Scent Journer is a Singapore based perfume house that focuses on mindfully formulated fragrances to empower women with scents. It currently has an e-commerce presence and has four locations in the Singapore market. There’s a market for these products here,” she noted. Mindfully formulated.

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Marketing Form Social Media Art 130

Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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Marketing Home Furnishings Social Media Design 98

Talking Retail

OCTOBER 11, 2021

A combination of some great marketing initiatives and innovative use of social media was what made MJ’s Premier, Royton, Lancashire stand out in the eyes of this year’s judges. This story continues at RIAs 2021 winner: Drinks Retailer of the Year – Independent.

Social Media 52

Social Media Marketing 52

Inside Retail

JULY 24, 2022

The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.

Fashion 147

Fashion Social Media Circulation Accessories 147

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

AUGUST 8, 2023

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Reports by consulting agencies Bain & Company and McKinsey predicted that, by 2025, East Asia can become the world’s largest personal luxury goods market. China alone will consume about half the global market value of luxury goods.

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Social Media Fashion Consumer Strategy 130

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. Big-name labels like Australia’s own P.E The pair, which previously launched Stylerunner, last year welcomed $1.6

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. There aren’t so many brands playing in the Gen Z-Millennial market in the home goods vertical. Inside Retail : Tell me about your career journey.

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Social Media Fashion Department Stores Accessories 130

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. This is the principle that guided the creation of Moncler Genius for 2021,” Remo Ruffini, Moncler’s chairman and CEO, said.

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Social Media Fashion Engagement Reimagine 246

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. On June 2021, Chinese beauty brand Florasis introduced its namesake to connect with online audiences.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

FEBRUARY 15, 2022

Some bloggers on Chinese social media said the price of some models of handbags such as Capucines and Neverfull, now priced at 46,500 yuan (US$7,323) and 12,000 yuan ($1,890) respectively, would rise by 20 per cent or more in China, without citing sources.

Accessories 240

Accessories Accessories Social Media Fashion 240

Inside Retail

AUGUST 21, 2022

But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience. Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

OCTOBER 24, 2022

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. Asia Pacific’s activewear market was valued at US$125.6

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Marketing Expansion Fashion Social Media 100

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. We’re constantly bringing new styles and colours to the market.

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Social Media Accessories Accessories Marketing 130

Inside Retail

DECEMBER 3, 2023

Heather Ibberson, a senior retail analyst from the retail intelligence company Edited, noted that, “What makes beauty calendars so successful is they work well across market segments, giving customers options in multiple price brackets.” The challenge today comes from increased competition in the market.

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Inside Retail

OCTOBER 21, 2021

Here, we ask Wright, who ranked seventh in Inside Retail ‘s 2021 Top 50 People in E-Commerce, about the secret to her success and her tips for other young people looking to climb the corporate ladder. . I was really focused on social media, email marketing and the online space in general, and I became obsessed.

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Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

JULY 2, 2023

Social commerce is already popular in South Korea, with the country’s live commerce market projected to grow to 10 trillion won (AU$11.4 trillion won in 2021. Live shopping is also much more developed in parts of Asia compared to other parts of the world, with China’s live shopping market predicted to be worth $1.07

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Shopping Engagement Social Media Marketing 130

Retail Focus

NOVEMBER 8, 2021

I am thrilled that we have the opportunity to offer our customers must-have pieces from some of the most exciting designers in the market right now. In October 2020, it opened The Residence Shanghai, its first private shopping space dedicated to its Chinese clients, which was followed by the launch of The Residence Beijing in June 2021.

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Design Fashion Social Media Concept 331

Retailing Insight

AUGUST 2, 2021

A re you new to the world of influencer marketing? Do you know influencer marketing helps both startups and brands build their brand awareness, get more customers, and drive conversions? But you can’t just jump into any influencer marketing campaign without a strategy! With influencer marketing expected to grow to be worth $13.8

Marketing 66

Marketing Social Media Engagement Strategy 66

Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Social commerce – the use of social media to promote and sell products – is estimated to be a US$1 trillion industry in APAC by 2025.

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Social Media Strategy Promotion Consumer 130