Inside Retail

SEPTEMBER 15, 2022

Someone like Pantone has that authority in the design world, so we were thrilled that they wanted to partner with us,” Leigh McKeown, co-founder and managing director of Sarah Ellison, told Inside Retail. We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

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Inside Retail

FEBRUARY 7, 2022

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If It’s in the top 10 brands for us at Incu,” he said. ” However, the product offering will be tailored to the Australian market. Sydney and Melbourne to start.

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Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media. In 2017, with a daughter on the way, it became too much. “I

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Inside Retail

FEBRUARY 27, 2024

Carly had studied business and marketing, and we basically crashed our parents’ holiday in Europe. IR : The official launch was in 2017. SK: At the time, there wasn’t a huge focus on social media or digital ads. SK: The awareness and marketing are unbelievable. Stephanie Korn: We were fresh out of uni.

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Inside Retail

JULY 4, 2022

The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. The growth rate of Korean cosmetics exports to China was an average of 66 per cent from 2013 to 2017. No brand from AmorePacific or LG Lifestyle was able to crack the top 10 last year, Euromonitor data shows.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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