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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. Indeed, Glossier enjoyed rapid growth on the platform from 2017 to 2020, gaining more than 60,000 followers in three years.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). LRB’s audience may be smaller, but users do tend to spend big on the platform.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. Business managers call this approach the luxury strategy. It has specific rules that luxury managers must follow. Collaborations are instantly recognisable in social media. How did you get this?

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Cult-favourite Danish fashion brand Ganni to open stores in Australia

Inside Retail

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If Because it straddles the line between luxury — L Catterton bought a majority stake in 2017 — and mainstream retail, there are a lot of possibilities. “It

Fashion 245
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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

Someone like Pantone has that authority in the design world, so we were thrilled that they wanted to partner with us,” Leigh McKeown, co-founder and managing director of Sarah Ellison, told Inside Retail. The first month, our ‘Muse’ sofa became the best-selling sofa at DWR, which kind of blew our minds,” McKeown said.

Design 244
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

After Pas Group merged with Brand Collective earlier this year , the brand was reorganised to sit within the same team that manages Superdry in Australia and New Zealand – under general manager Antony Hampson. Hampson said the team managing Replay would seek to avoid these pitfalls.

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