Inside Retail

JULY 26, 2022

Since opening the first store in 2017, the brand has built a network of three corporate and four franchisee-owned locations in Victoria. When we’re scouting for new store sites we apply a strict list of criteria to ensure we’re entering a market with the right foundations for a successful business.

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Inside Retail

MARCH 11, 2024

But if the challenge at the beginning of her business journey was standing out in a crowded market, three years later, the major challenge is combating counterfeit products, she said. Now Alemais has to try to get to market first with its original designs before the counterfeit market is able to copy and paste its garments into production.

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Drytac

SEPTEMBER 26, 2022

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.

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Inside Retail

DECEMBER 11, 2023

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

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Social Media Fashion Apparel Strategy 261

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). Marketing on these platforms does require a different approach to their Western counterparts, however.

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Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. China alone will consume about half the global market value of luxury goods. Wow, your limited edition!

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Social Media Fashion Consumer Strategy 130

Inside Retail

APRIL 14, 2024

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion in 2022, making the country one of the top 10 beauty markets in the world.

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Inside Retail

SEPTEMBER 15, 2022

The brand has enjoyed a positive response to its first collection, which debuted in DWR in February, and it expects the US market to represent the bulk of its revenue within the next 12 months. . “It’s We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

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Design Social Media Color Strategy 244

Barber Design

NOVEMBER 22, 2016

We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. UX is after all, the new marketing.”. The Pokémon Effect.

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Inside Retail

FEBRUARY 7, 2022

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If Because it straddles the line between luxury — L Catterton bought a majority stake in 2017 — and mainstream retail, there are a lot of possibilities. “It

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Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. In Australia alone, the luxury fashion market is estimated to be worth US$2.6 Leveraging high-profile sponsorships.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Social Media Perspective Marketing Location 130

Barber Design

MARCH 16, 2017

Social Marketing for Social Engagement. Social media marketing is flourishing. Use things that will attract a response – such as a call to action – and make sure you study your social media insights and analytics to see what works and what doesn’t and tailor your campaigns accordingly.

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Strategy Social Media Engagement Marketing 52

Inside Retail

AUGUST 7, 2022

The brand has a strong social media presence, with around 570,000 followers on Instagram, and is stocked in over 2000 retailers in 60 countries worldwide. I’ll be looking to expand into other markets, but we need all the systems to be able to do that, and at the moment, we don’t have them,” she said.

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Social Media Apparel Expansion Space 130

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

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Inside Retail

AUGUST 4, 2021

She embarked on her own journey after their separation in 2017 and a year later, she opened her first King Coffee café. Globally, we are aiming to develop King Coffee into one of the top 10 coffee brands in the Asian market as well as one of the key players in the agricultural industry of Vietnam in the next five years,” she added.

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Inside Retail

AUGUST 3, 2023

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. On the social media front, Burger King ventured into the TikTok space in August 2022, and the brand has garnered 52,000 followers and 1.1

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Strategy Social Media Consumer Engagement 130

Inside Retail

AUGUST 27, 2023

In 2015, the more financially accessible Marc by Marc Jacobs line was pulled back, and LVMH shut down the brand’s menswear department in 2017. However, in recent years, Marc Jacobs has been making a comeback, both on social media and in sales revenue.

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Social Media Line Fashion Consumer 130

Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media. In 2017, with a daughter on the way, it became too much. “I

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Social Media Apparel Expansion Fashion 246

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

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Social Media Sporting Goods Consumer Shopping 52

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

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Social Media Fashion Boutique Engagement 130

Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. If you don’t know what that is, ask them.”.

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Social Media Light Target Market Marketing 246

Retail Design Institute

JULY 20, 2022

In his 40-year career, Hensley touch many lives and his untimely passing inspired an outpouring on social media. Of course, Hensley was just the person to call given he worked as art director and creative manager of Dayton Hudson’s advertising and marketing department in the 1980s and early ‘90s.

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Department Stores Social Media Artistic Advertising 52

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.

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Consumer Target Market Expansion Curate 130

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Social Media Strategy Marketing Management 52

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Absolutely. The DTC retail model is not dead.

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Inside Retail

JULY 13, 2022

While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media. The first experiment was using it with KFC and Alibaba, where people could smile to pay back in 2017,” Marian told Inside Retail.

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Consumer Social Media Tailored Advertising 147

Inside Retail

OCTOBER 5, 2021

Mawuse Ziegbe: Camper has been in the Australian market for over 20 years. Our iconic styles are silhouettes that are unique in the market, from Pelotas, which features a cushioning system of mini balls on the outsole, to Peu Cami, which is shaped like a foot and has an elastic lacing system.

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Strategy Location Social Media Fashion 246

Barber Design

DECEMBER 11, 2017

2017 has been a tough year for retailers. 45% of respondents said that they expected to spend more next year than in 2017 and just 21% said they would spend less. The notion of experience plays to the need for social media sharing”. But not everyone is using social media. Going social.

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Social Media Consumer Marketing Promotion 52

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Founded in 2017 by Eugene Cheng and Chase Maccini, it caters to consumers who want to keep their much-loved kicks clean. Globally, the sneaker market is projected to have a revenue of US$80.19

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Strategy Marketing Social Media Consumer 246

Trade Show Booth Companies - Trade Group

JANUARY 17, 2023

Multi-Channel Marketing. Multi-channel marketing, from TV shows to movies to games to playing cards to a YouTube channel, has helped Pokémon enter new markets and maintain a significant presence online and offline. In the age of social media, experiences are rising in demand since they can be shared online for all to see.

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Social Media Marketing Color Merchandising 98

Inside Retail

MARCH 9, 2022

Strow lost her cafe once before, in the 2017 flood, so she is familiar with the need for immediate support in the aftermath of a natural disaster – food, water, and shelter – as well as the long-term process of replacing a lifetime of possessions. This will ensure any appeals for support reach as wide an audience as possible. “If

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Social Media Other Management Boutique 130

Inside Retail

APRIL 3, 2024

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

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Marketing Social Media Boutique Management 178

Inside Retail

AUGUST 17, 2021

Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall. It’s a matter of deeply understanding the needs of the shoppers in those markets and creating an inimitable shopping experience. These become assets in your digital wardrobe and used as content for social media.

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Fashion Customer Engagement Beauty and Health Engagement 130

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

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Advertising Social Media Gifts Form 52

Inside Retail

OCTOBER 21, 2021

They first appeared in China in 2017 and have generated considerable sales growth since. a domestic brand established in 2006, is leading the individual-sized home appliances market with attractive design and relatively low prices. Self-heating containers are a new means of instant food preparation. Bear Electric Appliance Co.,

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