Retail rush to digital exposes big gaps in strategy and vision new survey reveals
Retail Focus
OCTOBER 21, 2022
79% point to big gaps between digital strategy and what can actually be achieved (significantly higher than the study’s overall cross-industry figure of 64%). 67% think that their organisation lacks a clear digital strategy. Leon Gauhman, co-founder and chief strategy & product officer of digital product consultancy Elsewhen.
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